Larry Ackerman

“Identity is cause; 
brand is effect.”

Motorcycling is about fun, adventure, excitement and freedom. It's not about saving the world but how we can better serve one another first.  Motorcyclists like to give back to their communities while adding value to their riding experience.  Riders United to Serve Humanity takes this attitude to move ideas into action.


We are the brand.   We are where you are  -  Spread the word.

Our strategy is to put riders and clubs first in order to move forward national initiatives with the support of government, foundations and corporate interest.




“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Riders United to Serve Humanity™, World of Soul™, World of Soul Motorcycle Community™, World of Soul Motorcyclist Association™, ADVOCATE CARD™ and Ride for CHANGE Ride for HOPE™ names and logos are World of Soul, Inc. trademarks under license to Ride for CHANGE Ride for HOPE Foundation.  Membership terms and conditions apply.  All materials, content and forms contained on this website are the intellectual property of World of Soul Motorcyclist Association and may not be copied, reproduced, distributed or displayed without World of Soul Motorcyclist Association's express written permission.


© 2009 - 2021 by Riders United to Serve Humanity. All rights reserved.

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