TERRY HARDY: VISIONARY ENTREPRENEUR

In the beginning, I established the World of Soul® Motorcycle Community, a social network of 9,600 motorcyclists and clubs.  When communicating with a large number of riders what do you say to them, where do you lead them to?

The uplift leads to fun-filled entertainment, social and cultural reconciliation through civic engagement, motorcycle rides, conferences and rallies.

Together, we build relationships between the motorcycle community and commerce that render redeemable value to motorcyclists and the communities from which they live and serve by creating an environment where all motorcyclists are welcome, rewarded and conscientiously impacted by their association with the World of Soul® Motorcycle Community.

An alternative for independent riders who want to identify with a group and still maintain their independence.

Quality lubricants for the heart and soul of your vehicle.

Facilitating the viability and marketability of minorities in motorsports across several recreational and professional racing disciplines in partnership with commercial interest who appreciate the value of diversity in motorsports.

We apply our brand image to apparel and merchandise that speak to the direction of our corporate reputation and objectives.

World of Soul® Premium Coffee draws a straight line from the African-American experience to the mother continent of Africa and its rich resources to evoke a tasty, spirit-filled and brand impact on two continents where the uplift of a people is contingent upon self-determination through social and economic means.

Beauty aid products reflecting the essence of culture and lifestyle.